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Cookie Privacy Notice

Information about how the IET uses Cookies and similar technologies.

About IET Cookies

Google Signals

We also use Google Signals to gather anonymised demographic information and interests with the purpose of serving personalised ads and retargeting.

For Google Signals to be operational, a number of conditions need to be met:

  • Marketing Cookies must be consented to on our Cookie Banner
  • You must be logged into a Google Account on your Browser
  • You must have Ads Personalisation activated in your settings.

If one of these conditions are not met, Google Signals will not gather any data. If you wish to access and delete any data, this can be done in the ‘My Activity’ section of your Google Profile.

You can also manage what demographic data is used or disable ad personalisation in the ‘My Ad Centre’ section of your Google Profile.

Google’s Advanced Consent Mode

We also use Google’s Advanced Consent Mode to understand who has or has not consented to non-essential cookies through our Cookie Banner.

When users consent to non-essential cookies, they activate as normal and allow data to be collected for analytics and targeted advertising. When non-essential cookies are denied, Advanced Consent Mode sends the following types of ‘Cookieless Pings’ to the Google Server:

  • Consent state pings for Google Ads
  • Conversion pings
  • Google Analytics pings.

In all cases, pings may include:

  • Functional information (such as headers added passively by the browser):
    • Timestamp
    • User agent (web only)
    • Referrer
  • Aggregate/non-identifying information:
    • An indication for whether or not the current page or a prior page in the user's navigation on the site included ad-click information in the URL
    • Information about the consent state
    • Random number generated on each page load
    • Information about the consent platform used by the site owner

If consent is denied on the Cookie Banner, all data is anonymised and no personal data is passed to Google.

The purpose of the Cookieless Pings is to enable us to use conversion and behavioural modeling in Google Analytics and conversion modeling in Google Ads which helps us to optimise our marketing campaigns.