Cookies and Similar Technologies Privacy Notice

Information about how the IET uses Cookies and similar technologies.

Cookies are small pieces of data that are downloaded to your computer or mobile device when you visit a website or application that enables certain information about your visit to be stored by the site. Tracking pixels and tags (html code) are similar technologies.  

The IET use CookieBot to manage your choices for cookies and similar technologies which include tracking pixels and tags, for collecting information on preferences, statistics or for marketing to you through advertising tracking, profiling and retargeting.

Our cookie banner gives you the choice to either:

• Allow essential cookies (reject non-essential cookies and similar technologies)
• Allow all cookies (consent to cookies and similar technologies)
• Choose (select the cookies, similar technologies and purposes that you are happy with)

The cookie banner lists all cookies and similar technologies in use. You can, at any time, change or withdraw your consent from the Cookie Banner on our website or by using the link below. Essential Cookies are required for site security and to enable the site to work correctly. These are the only category of cookie that cannot be disabled and are always active by default.

We use Google Analytics and Google Tag Manager for analytics and targeted advertising tracking on social media, such as LinkedIn, Meta, Google Ads.

If you consent to statistics cookies all web servers record each page request, together with the time and date, and the Internet (IP) address. This tells us which areas of the site are popular, the most frequent paths that users follow. This helps to improve the site and our content for you in future.

If you choose to log into our websites using a social media login, you are granting permissions to that social media provider to share your user details with us.

We use LinkedIn matched audiences to target our customers with IET ad campaigns using LinkedIn.

Under legitimate interest essential cookies are enabled where an IET website restricts access, the IET may also test your IP address to determine whether it falls into the ranges used by subscriber organisations for that service. Essential cookies also run to ensure security.

If you suspect that your My IET password or account information has been compromised, please inform us promptly and change your password immediately.

Learn more about who we are, how you can contact us and how we process personal data in our Privacy Statement.

Cookie declaration

Google Signals

We also use Google Signals to gather anonymised demographic information and interests with the purpose of serving personalised ads and retargeting.

For Google Signals to be operational, a number of conditions need to be met:

• Marketing Cookies must be consented to on our Cookie Banner
• You must be logged into a Google Account on your Browser
• You must have Ads Personalisation activated in your settings.

If one of these conditions are not met, Google Signals will not gather any data. If you wish to access and delete any data, this can be done in the ‘My Activity’ section of your Google Profile.

You can also manage what demographic data is used or disable ad personalisation in the ‘My Ad Centre’ section of your Google Profile.

Google’s Advanced Consent Mode

We also use Google’s Advanced Consent Mode to understand who has or has not consented to non-essential cookies through our Cookie Banner.

When users consent to non-essential cookies, they activate as normal and allow data to be collected for analytics and targeted advertising. When non-essential cookies are denied, Advanced Consent Mode sends the following types of ‘Cookieless Pings’ to the Google Server:

• Consent state pings for Google Ads
• Conversion pings
• Google Analytics pings.

In all cases, pings may include:

• Functional information (such as headers added passively by the browser):
• Timestamp
• User agent (web only)
• Referrer
• Aggregate/non-identifying information:
• An indication for whether or not the current page or a prior page in the user's navigation on the site included ad-click information in the URL
• Information about the consent state
• Random number generated on each page load
• Information about the consent platform used by the site owner

If consent is denied on the Cookie Banner, all data is anonymised and no personal data is passed to Google.

The purpose of the Cookieless Pings is to enable us to use conversion and behavioural modeling in Google Analytics and conversion modeling in Google Ads which helps us to optimise our marketing campaigns.

Google’s Advanced Consent Mode

We also use Google’s Advanced Consent Mode to understand who has or has not consented to non-essential cookies through our Cookie Banner.

When users consent to non-essential cookies, they activate as normal and allow data to be collected for analytics and targeted advertising. When non-essential cookies are denied, Advanced Consent Mode sends the following types of ‘Cookieless Pings’ to the Google Server:

• Consent state pings for Google Ads
• Conversion pings
• Google Analytics pings.

In all cases, pings may include:

• Functional information (such as headers added passively by the browser):
  • Timestamp
  • User agent (web only)
  • Referrer
• Aggregate/non-identifying information:
  • An indication for whether or not the current page or a prior page in the user's navigation on the site included ad-click information in the URL
  • Information about the consent state
  • Random number generated on each page load
  • Information about the consent platform used by the site owner

If consent is denied on the Cookie Banner, all data is anonymised and no personal data is passed to Google. The purpose of the Cookieless Pings is to enable us to use conversion and behavioural modeling in Google Analytics and conversion modeling in Google Ads which helps us to optimise our marketing campaigns.
 
Version: 2026.02.13