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Marketing and promotion

What we do

We will promote your book globally through leading print and digital channels for engineering publications. We’ll also bring your work into the limelight with leading booksellers, library supply companies, wholesalers, retailers, distributors and content aggregators. Customers around the world will be able to buy your book directly from us or from one of our partners worldwide. 

Our marketing tools include promotion through:

  • IET publications
  • targeted catalogues
  • promotional flyers
  • email
  • social media
  • press coverage
  • campaigns through online channels
  • key international conferences, meetings and exhibitions.

Things you can do

We’ve prepared a quick guide to promoting your book [PDF, 375KB] and a brief introduction to social media [PDF, 223KB] for anyone who wants to start building an online profile but isn’t sure how.

You can help us understand the market for your book by sharing audience information with your editor. Please contact us if you have an idea or opportunity for promoting your book.

If you need any help, advice or if you have an idea, you can email us on author_support@theiet.org