17 July 2018
The Institution of Engineering and Technology’s in-house video production team IET.TV beat more than 5,000 submissions from 24 countries to win Gold at this year’s 2018 Summit Creative Award® competition.
The team’s creative work for the IET’s Young Woman Engineer of the Year Awards ‘Portrait of an Engineer’ film, depicted the careers of the six award finalists in a modern light, providing a stark contrast to the stereotypical image of engineering being a career dominated by males and that of hard hats and greasy overalls.
Mark Reynard, Business Manager for IET.tv says: “We are delighted to have been selected for this prestigious award. The Young Woman Engineer of the Year Award is one small part of a wider campaign by the IET to challenge stereotypes and showcase diversity in engineering. It is an honour to communicate this important message and to have this work recognised by the Summit Creative Award is a testament to the hard work of so many teams within the IET as well as the IET.tv Productions team.”
The Summit Creative Award (SCA) recognizes and celebrates the creative achievements of small and medium sized advertising agencies worldwide with annual billings under $30 million. Celebrating its 23rd year, the SCA has firmly established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honour.
This year's panel of international judges included professionals representing the following countries: Australia, Canada, Chile, Japan, South Africa, and the United States.
Entries in 13 major categories are judged against a stringent set of standards. During its blind judging (entering company names withheld) the Board of Judges search for and identify innovative and creative concepts, strong executions and user experience, and the ability to communicate and persuade. Winners were selected in a wide-range of categories from print and broadcast to, online advertising and social media.
“Winning a Summit Creative Award is a significant accomplishment in one’s career. With vetted judges, tough judging criteria, two-phase blind judging processes, and strict bylaws limiting winners, only deserving entries receive recognition,” said Jocelyn Luciano, Executive Director for the Summit International Awards (SIA). “The creative work this year was outstanding. Watching the judges debate the details of individual entries in the run-off for the tops spots was inspiring.”
Click for more information about the IET’s Young Woman Engineer of the Year Awards and the Portrait of an Engineer campaign.