Toni Allen, Director of International Strategic Marketing and Engagement
Toni Allen has over 20 years’ experience in driving forward thinking integrated sales, marketing and commercial strategies to maximise B2B and B2C opportunities, launch new propositions and deliver sustained profitable growth in complex marketplaces. Working across diverse multi-cultural markets, she has driven multi-sector strategies and market approaches in sectors such as Food, Healthcare, FMCG, Technology, Education, Aerospace, Automotive, Building Services, Cybersecurity, Arts, Charities and Non-Profit Organisations.
She has extensive experience of working with organisations, from start-ups to global corporations, using strategic thinking to develop new solutions to address client needs. This includes developing acquisition strategies, new product development and innovating new propositions in vertical and horizontal markets. She has worked agency and client-side on large multi-faceted global campaigns, including bringing new products to market in new retail categories and strategic innovation in established categories.
Toni has a diverse go-to-market background, from launching the UK’s first Carnival Arts Degree and the 2012 Olympic Carnival Roads Project, to developing new secure mental health propositions for Autism and PTSD, to launching the first digital e-cigarette offering for a major global tobacco brand and leading Key Accounts and Customer Experience programmes such as the launch of a dedicated BSI Online Portal designed to enhance a unified client experience. She is a Fellow of the Chartered Institute of Marketing and a regular judge of the B2B Marketing Awards and the Lloyd’s Bank Business Awards.