In an exciting communications partnership, The Institution of Engineering and Technology (IET) and ITN Productions are producing a news and long-form current affairs-style programme which supports the Government’s ‘Year of Engineering’ and has a focus on attracting the next generation of engineers.
Engineering is one of the most productive sectors in the UK, however a shortfall of 20,000 engineering graduates is slowing industry growth. Added to this is the widespread misunderstanding of what engineering is among young people and their parents. With a workforce which is around 89% male*, there is a lack of diversity in the sector that also needs to be addressed.
‘Year of Engineering’ looks to attract and inspire a new generation of engineers. The programme will challenge common misconceptions of engineering and show youngsters that a career in the sector is an exciting one that can lead to countless opportunities. Moreover, ‘Year of Engineering’ will inspire diversity in the workplace by attracting more women, increasing ethnic diversity and promoting more opportunities for LGBT engineers.
Drawing upon ITN’s 60 year heritage and expertise in storytelling, the news-style piece will be anchored by national newsreader Natasha Kaplinsky to combine key interviews and reports with sponsored editorial profiles from leading organisations.
The ‘Year of Engineering’ news programme will launch at one of the IET’s prestigious events in Autumn 2018 and form part of an extensive communications campaign featuring IET members and professional partners, as well as relevant journalists, bloggers and government departments.
Hilary Lambert, IET Director of International, Strategic Marketing and Engagement, said; “Our partnership with ITN Productions gives us a unique platform to showcase the breadth and importance of engineering in our modern world.
“As well as addressing important challenges we are facing in engineering and technology today, our aim is to increase awareness of this vital industry and create a sense of excitement about the impact this sector has on future generations. We want to inspire young people that this is the career to choose if you want to make a difference to society, innovation and solving the world’s problems.”
Simon Shelley, Head of Industry News, ITN Productions, said: “We’re delighted to be partnering with the The Institution of Engineering and Technology to produce a programme exploring how the Government’s Year of Engineering will support the need to encourage the next generation of engineers and address the skills problem in the UK. We want to bring to life this sector that has so many positive impacts on careers, the economy and the future of our next generations’.
*11% of the UK engineering and technical workforce is female, the latest IET Skills and Demand in Industry Report shows.
For more information, or to participate in the programme, please contact Simon Shelley, Head of Industry News at ITN Productions, via firstname.lastname@example.org
The 2017 programme is available on the IET's You Tube channel.
The 2016 programme is available on the IET's You Tube channel.
The 2015 programme is available on the IET's You Tube channel.
The 2014 programme is available on the IET's YouTube channel.