Our latest research revealed that on average, the UK public recognises AI plays a role in something we do at least once a day – whether that be in curating a personalised playlist, mapping out the quickest route from A to B, or simply to help write an email.
However, hidden touch points can be found in search engines (66%), social media (66%), and streaming services (51%), which all discretely use AI, as well as tools such as Google translate (31%) and autocorrect and grammar checkers (29%).

Despite its everyday use, over half of us (51%) admit nervousness about a future with AI – with nearly a third of people feeling anxious about what it could do in the future (31%). Over a third are concerned about privacy (36%) and feeling it will lead to mass unemployment (39%).
But people do recognise and welcome the role it will play in revolutionising key sectors, such as manufacturing (46%) and healthcare (39%) and specifically medical diagnosis (32%), as well as tackling issues such as climate change (24%).
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