Green Preferences Survey 2020
Understanding public attitudes to green technology.
We commissioned independent market research agency, Opinium, to conduct a nationally representative survey that asked members of the UK population about their environmental behaviours, attitudes and understanding to some of the most immediate and readily available green technologies.
The survey achieved 3,337 responses in the UK from those aged 18+. Additional surveying was undertaken in Australia, China, Germany, India, the UAE and USA - sample sizes of between 400–1,000 were achieved for these markets. Fieldwork was conducted between 15 July 2020 and 7 August 2020.
Climate change is a significant long-term issue for our planet. The responsibility to drastically reduce our impact on the climate rests on government, industry, and all sections of society.
The survey reveals the public’s perception regarding the need to make changes and trade-offs to reduce emissions, where responsibilities for direct action are perceived to lie, and what our greatest barriers to change are. Written with national and local policymakers in mind, the aim is to understand the public’s attitudes to green ideas and technologies.
Finding workable solutions for tackling climate change, is, without doubt, the most difficult and important engineering challenge of our time.