Currently there is no cross-domain solution capable of delivering real-time advertising across heterogeneous environments or domains and at the same time addressing users’ needs, desires and intentions. Key Enablers for User-Centric Advertising Across Next Generation Networks shows how this could change using conceptual entities called enablers - software components, which are designed to address specific needs or requirements, but are generic enough to be reused outside a single domain. It introduces three distinct but complementary enablers that together form the Converged User-Centric Advertising System:
• The Human Enabler provides a real-time context brokerage system capable of securely managing different types of user related data in a standardized way
• The Reasoning Enabler is the result of a well-defined methodology that enables new knowledge to be reasoned, based on previously stored data, by aggregating, correlating and inferring new information about people and their contexts.
• The Session Management Enabler is responsible for abstracting the communication layers. It provides a context-aware multimedia delivery system capable of personalizing and adapting multimedia content according to a set of user and system pre-defined context data or rules, respectively.
Key Enablers for User-Centric Advertising across Next Generation Networks provides a fascinating overview of this topic for telecommunications engineers, computer scientists, network design engineers, marketing professionals and other researchers working in the web and telecommunication industries.
State of the art
Designing a converged user-centric advertising framework (CUCAF)
Design and specification of the human enabler
Design and specification of the reasoning enabler
Design and specification of the session management enabler
Implementation and testbed description
Validation and evaluation
Conclusions and future work