Book marketing and promotion

Discover information about the IET will promote your book and also find useful guides on how you can effectively market your own publication

Promotion IFA  

The IET promote your book globally through the leading print and digital channels for engineering publications, promoting your work to the leading booksellers, library supply companies, wholesalers, retailers, distributors and content aggregators. Customers around the world will be able to buy your title directly from the IET in the UK, or from one of our partners worldwide.

In addition to marketing through the book trade, we promote all our books globally, directly to engineers in academic and in industry, employing a range of sales and marketing tools. Our activities include promotion through IET publications, targeted catalogues, promotional flyers, email, social media, press coverage and campaigns through appropriate online channels. We also actively promote your title to our membership worldwide.

The IET is a major conference and event organiser, and a significant sponsor in the engineering community. This enables us to promote your book at key international conferences, meetings and exhibitions.

How you can promote your book

While we will be promoting your book though our channels and marketing activities, there are things that you can do to boost awareness of your book. We have prepared a quick guide to promoting your book and a brief introduction to social media for anyone who wants to start building an online profile but is unsure how to begin.

We also suggest you join the IET Author Community where you can meet researchers and practitioners with similar areas of expertise.

Working with marketing

Since every book is different, we are always keen to hear about any specific opportunities to promote your work. You can help us understand the particular market for your book by giving as much audience information as possible when discussing the project with your editor

You can, of course, contact us at any time with updates or new opportunities as they arise. Please try to give us as much notice as possible of any events or opportunities.

We look forward to working with you and wish you the best of success with your book.