A re-engineered brand for the IET

From the end of January 2019 we will introduce a fresh, new look for the IET. This is the result of two years' work, with input from our members, volunteers and other stakeholders across the world, to create a new brand strategy that's fit for the future and is more appealing to our audiences.

Research showed us that perceptions of the IET centre on being trusted, dependable and reassuring, but it became increasingly apparent that our brand - in particular our visual black and white brand identity and tone of voice - wasn't working for us.

We held a series of focus groups and interviews and conducted a survey to ask members and stakeholders about our current brand. The feedback we received suggested that change was needed to make the IET more appealing to a wider audience. Since then, we have worked with a specialist brand agency and have held further focus groups with members and volunteers to test different concepts. Members of the Young Professionals community have played a key role in ensuring the concepts were appealing to a wider audience.

Our new branding will ensure we remain modern and relevant and will help us communicate consistently - particularly in an increasingly digital environment such as through social media. Central to this is a new look and feel - including a new, singular logo - which better represents the breadth of our activities, the diverse nature of our organisation and the people we're here to support.

As a charity, it's important for us to keep costs to a minimum, so we'll be introducing our re-engineered brand in phases, retiring brochures and printed material at the end of their useful life and then replacing them. We'll also be refreshing the branding on our products and services in the coming months.

From launch, you'll begin to see our new visual identity on letters and on some printed material, including the next print edition of Member News. At the end of January, we're planning to launch a new theiet.org website, which has been designed to be more user-friendly and make it easier for you to find the information and resources that are relevant to you. The new website will be fully mobile optimised for tablets and smart phones.

Before then, if you are in Savoy Place between 14-18 January 2019, we are running a series of user acceptance testing (UAT) sessions every hour from 10am-3pm. This will provide the opportunity to help road test the new website and have a preview of our re-engineered brand in action before it is launched.

Please look out for updates on our social media channels and we look forward to revealing our re-engineered brand and website to you in a few weeks' time.