Latest competition ‘Lights, Camera, Action!’ will inspire and excite children about working in the engineering industry.
The IET has launched a new competition alongside iconic BBC television show Blue Peter to offer children the chance to design and engineer aspects of their very own music video for British pop-rock band New Hope Club.
New Hope Club has been one of the UK’s most hotly-tipped bands since releasing their debut EP Welcome to the Club in May 2017. Fresh from headlining this summer’s CBBC Summer Social and supporting The Vamps on their recent world tour, eager fans will now get to join their idols, Blake, George and Reece, on set as they shoot the music video for their new festive track.
Open until 12 noon on 3 October, children aged 6-15 can enter the competition by submitting a storyboard for a short scene for the upcoming video where New Hope Club will be seen decorating their Christmas tree, and describing the key camera, lighting and design elements involved. Entrants are also asked to write about their favourite engineer and the impact they have had on the world.
The prize for the winning entry is the inclusion of the winning storyboard in the final music video, attendance at the video shoot with New Hope Club and mentorship and coaching from industry professionals to perform key engineering roles on-set. The winner will be joined by two runners’ up at the video shoot who will also experience and carry-out the roles of engineering professionals during the shoot.
Despite the breadth of sectors that the engineering industry supports, research by the IET* has shown that children view engineers as donning hard hats (44%), high vis jackets (40%), using protective eyewear and carrying a toolbox (37%). In reality, this couldn’t be further from the image of a 21st century engineer, working in sectors from aerospace to computing and music production to motorsports. The competition aims to break down these stereotypes and misconceptions of engineering roles and show children just how thrilling the industry can be.
It is well documented that the UK faces a nationwide skills shortage. 203,000 people with engineering skills will be required each year to meet demand through to 2024, but it’s estimated that there will be an annual shortfall of 59,000 engineers and technicians to fill these roles**.
Orla Murphy, former IET Young Woman Engineer of the Year, said: “This is a fantastic opportunity for young people to see the variation that the engineering industry offers and to educate them about the impact and influence that engineers have on the world today. As an engineer and musician, I combined my two passions into a rewarding career at Jaguar Land Rover. Engineers support many of the world’s biggest industries, from computing and construction to sports and entertainment.”
“Music video sets are usually reserved for artists and industry professionals only, so it is an enormous privilege to be able to offer young people this unrivalled access to help design, engineer and direct New Hope Club to bring their fantastic new Christmas track to life. I hope it inspires young minds to consider studying Science, Technology, Engineering and Maths and the exciting possibilities engineering careers present.”
Winners will be announced on Blue Peter, CBBC at 5.30pm on 22 November with the new track being performed exclusively for the first time by New Hope Club on Blue Peter on 20 December 2018. For more information on how to enter, please visit www.bbc.co.uk/bluepeter.
*Censuswide research conducted on behalf of the IET from 16.06.17 to 20.06.17
** Report for EngineeringUK: Engineering UK 2018 report