However, if they don’t understand how to sell it themselves, they struggle just as much as the person or the entrepreneur. What’s important to understand are things like supply and use demand - the idea that when you treat one person there’s always going to be room for another person behind them.
There is proof that prevention is better than cure but managing to show and demonstrate savings in the long term around prevention is very difficult.
We need to understand the language of talking about prevention in terms of saved A&E visits. The reduced use of drugs and the long-term benefits are very rarely considered when decisions around interventions are made.
Many digital tools do sell themselves as preventative tools but don’t understand what they need to be articulating and focusing on in their messaging. It’s also important to understand that when you’re tackling the NHS, it’s a marketplace and not a market – there’s no one buyer for your product.
There are 190 different commissioning groups and 150 different hospitals trusts who buy products separately.
We know the importance and positive impact sharing knowledge and information within our community has and invite your opinions.
We are keen to find out your thoughts on what the main barriers to adoption for entrepreneurs breaking into the NHS.
If there is any advice that you’d like to share, we would be excited to include you in our future case study.
To get involved, please contact us at email@example.com.