During this event, the IET spoke with Dr. Palakh Saraogi, Marketing Vice President at Wellthy Therapeutics, Gregory Daus, Co-Founder at ScotTechnologies, Tamir Kessel, EMEA & APAC Business Development at BreezoMeter, and Ziv Leinwand, Director of Business Development at EarlySense. We asked them what human issues they face when designing new healthcare technologies and how they overcame them.
Palakh raised the mindset challenges that health technologies bring for customers as well as physicians. She highlighted the importance of having the patient journey in mind and considering what works for them and what they like. This plays a large role when developing solutions and creating new products.
Similarly, Gregory shared two key elements that played a vital role in building their product, being responsive and complaisant. Listening to their customers and not forcing the product on them, they continuously used feedback to further develop and create a product that the customer wanted. Implementing changes and redesigning using the feedback helped them understand what problems customers needed solving and how to solve them.