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IET to host sessions on emerging technologies at IBC 2018

14.00 Introduction to Emerging Themes at IBC from the IET
14.10 Enabling 4K/8K/HDR/NGA/HFR World Class TV Entertainment

At this year’s FIFA World Cup, UHD in 4K and HDR came of age and over the next few years there are additional new entertainment product, content and display technologies being standardised and coming to consumers through further enhancements to High Dynamic Range, High Frame Rate, next-generation audio and higher-resolution displays.

The delivery of these technologies are pushing the development of encoding, compression and display technology for a multi-resolution, multi-device and IP-delivered television-everywhere world.

This session brings together experts from the companies behind these technology developments to explain the drivers behind these visual and audio enhancements and how they are addressing the challenges.

15.00 Active Cyber Defence in Broadcast and Media

As the industry looks into the future for emerging technologies, cyber criminals are also looking into the future to see how they can monetise gaps in the technology being exploited by media companies to engage viewers. Consumer trust is the new currency and it has all too often be seen how hackers exploit rudimentary flaws in technologies to reduce the level of trust consumers have in their suppliers.

With the advent of robust regulation such as the EU General Data Protection Regulation (GDPR), which came into force in May 2018, hackers have now started holding personal data to ransom. Although this is currently targeting the retail industry it is inevitable that they will soon turn their attention to the broadcast industry, which is now amassing personal data due to the drive towards personalisation.

The industry has also recently seen how fake news and targeted micro advertising has eroded some trust in certain platforms, with platform owners having to run marketing campaigns to gain this trust back.

This session will offer up a number of practical steps that organisations can take to actively disrupt cyber criminals to ensure their services are uninterrupted while maintaining their customers’ trust.

16.00 Immersive and learnings from other Industries

Although most of the discussions around AR and VR at IBC 2018 will be on next-generation immersive content for broadcast and media, industrial environments are also becoming ever richer in data, thus presenting challenges to the operators tasked with extracting knowledge (and value) from enterprise-grade applications.

As part of a suite of technologies, applied visualisation techniques, when harnessed with enterprise IoT and informatics, can provide the operator with a more intuitive method for Human Machine Interfacing (HMI).

This session will encourage those working in the field of visualisation and virtual reality (VR) to share their expertise, good practice, hardware and software advances as well as applications of VR, Augmented Reality (AR) and data capture and visualisation. Hear first-hand experiences from industry experts working across sectors on the effective use of visualisation to drive innovation and identifying opportunities within your sector.

16.50 IET 'Best of IBC' Publication Launch and Presentation of the 'IBC Best Young Professional Award 2018'
17.00 IET Drinks Reception

 

The IET’s Information & Communications Sector and Multimedia Communications Network (MMC) volunteers will treat IBC 2018 visitors to a series of talks and discussions on current major trends such as cybersecurity in broadcast and media, visualisation and AR/VR, and the latest advancements in TV technology on the opening day of this year’s exhibition (14th September) in Amsterdam.

The three sessions will take place in the Future Zone - the area of the show that brings together the very latest ideas, innovations and concept technologies from international industry and academia, which this year focuses on how new technologies grow from their first inception and progress through to research, development and validation projects, right through to maturation into ground-breaking applications and future product standards.

The best of IBC 2018

The first segment will begin at 2 pm, culminating in a launch of the annual IET ‘Best of IBC’ publication at 5 pm. Here’s a rundown of the timings for the afternoon, along with details of what each session will entail:

14.00 Introduction to Emerging Themes at IBC from the IET
14.10 Enabling 4K/8K/HDR/NGA/HFR World Class TV Entertainment

At this year’s FIFA World Cup, UHD in 4K and HDR came of age and over the next few years there are additional new entertainment product, content and display technologies being standardised and coming to consumers through further enhancements to High Dynamic Range, High Frame Rate, next-generation audio and higher-resolution displays.

The delivery of these technologies are pushing the development of encoding, compression and display technology for a multi-resolution, multi-device and IP-delivered television-everywhere world.

This session brings together experts from the companies behind these technology developments to explain the drivers behind these visual and audio enhancements and how they are addressing the challenges.

15.00 Active Cyber Defence in Broadcast and Media

As the industry looks into the future for emerging technologies, cybercriminals are also looking into the future to see how they can monetise gaps in the technology being exploited by media companies to engage viewers. Consumer trust is the new currency and it has all too often be seen how hackers exploit rudimentary flaws in technologies to reduce the level of trust consumers have in their suppliers.

With the advent of robust regulation such as the EU General Data Protection Regulation (GDPR), which came into force in May 2018, hackers have now started holding personal data to ransom. Although this is currently targeting the retail industry it is inevitable that they will soon turn their attention to the broadcast industry, which is now amassing personal data due to the drive towards personalisation.

The industry has also recently seen how fake news and targeted micro advertising has eroded some trust in certain platforms, with platform owners having to run marketing campaigns to gain this trust back.

This session will offer up a number of practical steps that organisations can take to actively disrupt cybercriminals to ensure their services are uninterrupted while maintaining their customers’ trust.

16.00 Immersive and learnings from other Industries

Although most of the discussions around AR and VR at IBC 2018 will be on next-generation immersive content for broadcast and media, industrial environments are also becoming ever richer in data, thus presenting challenges to the operators tasked with extracting knowledge (and value) from enterprise-grade applications.

As part of a suite of technologies, applied visualisation techniques, when harnessed with enterprise IoT and informatics, can provide the operator with a more intuitive method for Human Machine Interfacing (HMI).

This session will encourage those working in the field of visualisation and virtual reality (VR) to share their expertise, good practice, hardware and software advances as well as applications of VR, Augmented Reality (AR) and data capture and visualisation. Hear first-hand experiences from industry experts working across sectors on the effective use of visualisation to drive innovation and identifying opportunities within your sector.

16.50 IET 'Best of IBC' Publication Launch and Presentation of the 'IBC Best Young Professional Award 2018'
17.00 IET Drinks Reception
  • Stay up to date with the IET’s activities at IBC 2018 by following us on Twitter.
  • The sessions will also be filmed and uploaded to IET.tv.
  • For more information on IBC, which runs from 13th-18th September, please visit the official website.

COVID-19 (Coronavirus)

Following UK Government advice, we have decided to cancel or postpone ALL IET events until the end of June. If you have any queries, please contact events@theiet.org.

We are monitoring the rapidly changing situation, to view our latest updates please read this more detailed statement or read about how you can help support efforts to tackle COVID-19.

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