Holovis sets scene for Ferrari World’s Turbo Track Coaster

Immersive experience specialist scripted and produced all aspects of coaster preshow.

Image of Holovis' Ferrari Ride

Holovis has designed and produced a pre-show for the new Turbo Track coaster that recently opened at Ferrari World in Abu Dhabi. The Turbo Track coaster is an adrenaline-fuelled ride that launches riders through the park’s iconic red roof. It features an immersive preshow that invites guests to prove they’ve got what it takes to join Ferrari’s world famous racing team.

So what does it involve?

The preshow is designed to set the scene and place visitors at the heart of the story. It takes place in Ferrari’s Abu Dhabi testing facility for new test drivers. The show features a number of exams to test riders’ reflexes and precision, culminating in the Turbo Track coaster, which serves as a high-speed brake test, designed to determine riders’ courage. The preshow features a live experience, scripted and produced by Holovis. It centres around an audience participation experience where an actor, playing the part of the facility’s assistant technical director, and the Test Functions Oversight System (or TFOSy), a sarcastic computer which runs the facility, leads guests through a series of interactive tests.

Bringing it all together

Holovis cast, directed and filmed the testing room show in its new production studio at its UK headquarters and on location in Abu Dhabi. In addition, the company also installed all of the AV hardware including video monitors, BGM speakers and back-of-house show control throughout the attraction. “Our engineering, show producing and media teams were able to coordinate the respective designs together,” says Amy Steele, Holovis Vice President of Development. “This created a show that keeps the energy levels and excitement high throughout and adds the unique and memorable element of a live audience participation show within the attraction.”