Both the marketing and publicity behind an event can make a huge difference to the numbers that attend and the impact it has on the community.
The IET has created a marketing toolkit designed to make marketing easy, which includes tools and templates for developing marketing collateral including posters, flyers and newsletters. The toolkit also includes corporate IET marketing materials which you can order – free of charge - to support your events. You can also order corporate stationery and branded promotional items, including copies of E&T and Flipside magazines.
For help with using the toolkit please see our new video tutorials.
IET Community committees can have direct access to data for their communities by nominating a committee member to become an Authorised Volunteer.
The IET uses a sophisticated promotional email system to promote community events to members and non-members. The system can be used to send bulk and targeted email campaigns and provides detailed reports after every mailing including data on open and click-through rates. Contact the community operations team for more information: email@example.com.
The IET and IET community logo is now available to download in either JPEG or PDF format. If you need help with the correct use of the logo or have any other questions regarding the IET branding guidelines, please contact firstname.lastname@example.org.
Social media sites like Facebook, Twitter and LinkedIn are playing an increasingly important role in helping communities reach new audiences, canvas opinion and promote activities. Activity such as blogging and additional discussion forums are valuable for post event comments, and will prolong the exposure of the event online
The IET has published social network guidelines for volunteers on how to get the best from these channels.
Obtaining local press and broadcast media coverage of your events helps to promote the reputation of the IET as well as promoting your community. It can also help the general public understand the importance of engineering and technology in everyday life.
Local media are keen for regional stories with a strong human interest angle; they touch people's lives whilst also raising awareness of your events, your Network and the IET. The Communications Team has developed a media pack to help volunteers gain coverage in local media.
At the request of the Communities Committee UK the marketing team have made available a presentation that can be used at community activity.
One of the important roles as engaged IET members and volunteers is to inform potential new members about the benefits of joining the IET, to remind existing members of the rich portfolio of products and services available to them and for both groups to generate enthusiasm about belonging to the IET.
A rolling PowerPoint presentation that can be used at the beginning of Communities events either as a backdrop to people coming in or even as the first part of the meeting is available to download from this page.
It is being further developed to enable customised content to be added and the marketing team have committed to updating the presentation on a quarterly basis.
Feedback on its use will be appreciated, as will ideas for future version. Please email your feedback to community operations and we will pass it on to the marketing team.