Business models for mobility are changing. Technology is enabling new disruptive services that put the customer first. Smart mobility is all about putting the customer at the centre and has the potential to offer a service which, independent of the transport mode, will be best for them. Dr Anna Bonne, the Sector Head for Transport at the IET, was recently interviewed for ARUP’s A2 magazine on future cities and the smart mobility solutions they may offer.
ARUP’s A2 magazine article on smart mobility highlights the trend in transport towards putting the customer first. As consumers of transport services are demanding seamless journeys across different modes of transport, we are seeing trends towards easy payment and single payment solutions for journeys across multiple transport modes, enabled by wireless and smart card technologies. Examples include contactless payment on the London Underground and the Robin Hood Card in Nottingham, which allows smart travel across a network of bus, tram and train operators.
The use of big data is an enabler of smart mobility however transit operators need to be willing to share this data so that it can be enhanced through its integrated data sets to provide accurate and joined up travel information. The financial value of data is a potential bottleneck which could lead to companies holding on to data or only sharing at a price. As well as enabling data sharing, competition between transport modes and the secure sharing of personal data needs to be enabled to allow the development of smarter travel solutions.
This article focuses on what intelligent travel in cities may look like in the future and the challenges faced when delivering integrated transport solutions. View the full article here.