The IET collaborated with UK Trade & Investment to showcase The British Business Embassy during the 2012 Olympic Games. The British Business Embassy formed the centrepiece of the international business legacy of the London 2012 Games and was attended by over 4,000 Government Ministers, business leaders and policy makers from the UK and around the world.
International trade and inward investment deals worth £11 billion are expected to be generated as a result of London 2012 and the events held at the British Business Embassy that was created at Lancaster House during the Olympics and Paralympics, as set out in the Olympic Boost for UK Economy press notice.
UK and international companies are continuing to profit from partnerships formed by businesses attending the Global Investment Conference and the 17 Global Business Summits held at the British Business Embassy, and from the insights shared during the events. In addition, UKTI is brokering trade and high value overseas opportunities and working to attract significant inward investment to the UK.
During the 18 days of the British Business Embassy, the Prime Minister, Deputy Prime Minister, Chancellor, Business Secretary, Trade and Investment Minister, Foreign Secretary and over 30 other ministers welcomed around 4,000 business leaders and global figures to Lancaster House in the largest and most ambitious set of trade and investment events ever held in the UK.
The British Business Embassy was partnered by BT, Jaguar Land Rover and Samsung and supported by Allied Vehicles, Beko and Bibendum.
The events showcased the best of British business, design and technology to delegates and, through widespread press coverage, to the world. Businesses and Governments exchanged views and ideas, discussed challenges and developed strong global partnerships. As a result, we expect businesses taking part to generate £1 billion of extra sales.
Going forward, UK and international businesses seeking opportunities to export overseas or invest in the UK can benefit both from the insights shared during the events and from the UK Government’s ongoing work to support the generation of £11 billion in business benefits. The latter includes UKTI’s export support, inward investment services and, through Host2Host, help for UK companies seeking contracts for the delivery of international sporting events.
View the presentations for each of the summit days below:
On the 27 July 2012, the China Business Summit brought together British and Chinese experts in areas such as branding, design and understanding the demands of the new global consumer, to the architectural solutions, smart and green technologies that will enable the sustainable cities of the future.
The Global Business Summit on Creative Services was held on 30 July 2012 and addressed collective challenges to develop new partnerships for growth in the advertising, media, design and architecture sectors.
The Global Business Summit on Creative Content was held on 31 July 2012 and was a unique event focused on exploring the core theme of commercialising creativity in the international marketplace.
The Global Business Summit on Education held on 1 August 2012 was a unique forum for industry, government and academia to debate opportunities, challenges and topical themes in this crucial sector.
The Healthcare & Life Sciences Summit held on 2 August 2012 highlighted the strength of these sectors in the UK and key global trends and challenges in improving healthcare, especially the use of technology.
The ICT Summit held on 3 August 2012 enabled technology leaders from across the world to discuss opportunities in the UK and global technology trends.
The first day of the Energy Summit, held on 6 August 2012, focused on the need for a smarter energy sector to meet the world’s energy and environmental needs, and trends in the UK’s renewable energy sector.
The second day of the Energy Summit, held on 7 August 2012, focused on the challenges raised by the tremendous growth in energy demand, especially gas, the strength of the UK sector.
The Infrastructure Summit held 8 August 2012 centred around Sustainable Cities and drew lessons from the London Olympic Park and its regeneration of Stratford.
Hosted by UK Ministers on 9 August 2012, the Global Business Summit for Retail, Food & Drink was a one day conference bringing top global decision makers together to discuss the key challenges and opportunities specifically facing retailers, and food and drink manufacturers.
The Global Business Summit on Advanced Engineering was held on 10 August 2012 and offered international business leaders an opportunity to gain invaluable insights about the UK’s world-class capabilities in this high-growth sector.
The Brazil Business Day took place on 11 August 2012 at Lancaster House. The event celebrated the Olympics handover from London 2012 to Rio 2016 by focusing on high value opportunities in the Brazilian sports infrastructure sector.
The Global Sports Projects Breakfast held on 12 August 2012 looked at delivering a business legacy from hosting sporting events.
The "Advances in Assistive Medical Technologies" Summit held on 3 September 2012 included a visit to Stoke Mandeville – the home of the Paralympics, and sessions focusing on innovations in medical rehabilitation and monitoring sensors.
The Global Sports Projects Summit was held on 5 September 2012 to showcase the UK’s expertise in staging major sports events, share lessons learnt and discuss opportunities for UK businesses to benefits from future major sports events.