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British Business Embassy days - Global sports summit

The Global Sports Projects Summit was held on 5 September 2012 to showcase the UK’s expertise in staging major sports events, share lessons learnt and discuss opportunities for UK businesses to benefits from future major sports events.

The many speakers at the Summit included Ministers and senior representatives from the London Olympic Delivery Authority and the Government Olympic Executive; organisers of the forthcoming Glasgow, Rio and Taipei games; Olympic security directors from the Home Office and Metropolitan Police; construction companies and architects; sports sponsorship experts and the UKTI Head of Global Sports.

Points made covered:

  • Lessons from putting on London 2012 – ranging from the importance of volunteers, to the opportunities to ‘rebrand’ the host country; from the challenges of having a home team in every Olympic sport, to the use of detailed data to assess and address infrastructure security issues;
  • Lessons from the construction of London 2012 facilities – ranging from the use of temporary venues and seating, to the crucial importance of venue legacy; from the major role and challenges of providing audiovisual facilities and power at venues, to the cost of making venues sustainable;
  • Ideas for maximising the customer and sponsorship revenue from sports events;
  • Ways in which UK firms can take advantage of business opportunities with future sporting events in the UK and overseas, especially through Host2Host;
  • Advice on opportunities at Glasgow 2014, Rio 2016 and Taipei 2017. See also the Brazil Summit for further information on opportunities at Brazil’s 2014 Football World Cup and Rio Olympics 2016.

On the day, Taipei City Government's Mayor Hau and UK Trade & Investment Chief Executive, Nick Baird, signed a Host2Host Memorandum of Understanding (MOU) to give British firms access to contracts worth £750m and develop deeper relations between the UK and Taipei City and as it prepares to deliver the 2017 Universiade for elite university athletes.