The Global Business Summit on Creative Services was held on 30 July 2012 and addressed collective challenges to develop new partnerships for growth in the advertising, media, design and architecture sectors.
The Strengths of Creativity videos includes highlights from the Creative Industries reception, hosted by the Duchess of Cambridge, and a series of interviews with sector leaders.
A range of global leaders identified insights and strengths that support innovation and creativity in any sector. The UK’s global strength in the creative industries, which make it a great nation with which to partner, was attributed to its:
At the same time, there was a warning that Britain must keep moving to remain ahead of the game, especially as the willingness to share means others will catch-up.
Keys to successful creativity were identified as:
Trends in the fashion, film, games, music, theatre and television sectors are summarised in the Creative Content Summit.
The creative industries employ about 1.5 million people and account for almost 3% of UK Gross Value Added, about £36 billion.
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