Communication is easy isn't it? Well it may seem so, but consider honestly when was the last time you were involved in a breakdown of communications? And how long ago was one such a veritable derailment? For most people and in most organizations this happens regularly.
It matters. Communication – effective communication – makes things happen. There can be a great deal hanging on it. Whether the communication concerned is a simple e-mail, a contribution to a meeting, a report or a presentation, it can prompt agreement or action, it can seal a good deal; drive a hard bargain and enhance your profile and boost your reputation as it does so. Or not: for instance making a poor presentation may do real damage and allow no second chances, and an ill-considered report may come back to haunt you in months to come.
This book is an antidote to communications difficulty. It sets out proven, practical guidelines to ensure you can prepare (and prepare quickly) and deliver messages in a clear, succinct, precise, descriptive, informative, and impressive way – and that they are effective. That is, they achieve your purpose with others, however technical, complex or difficult the topics they may involve.
Take no risks. Guarantee communications success and enhance your profile as you do so.
About the Author
Patrick Forsyth runs Touchstone Training & Consultancy and is an experienced consultant, trainer and writer. He writes extensively on business markets and is the author of many successful business books including: How to Craft a Successful Business Communication, The Gentle Art of Getting Your Own Way and Demystifying Marketing (IET)
"Patrick has a lucid and elegant style of writing which allows him to present information in a way that is organized, focused and easy to apply." (Professional Marketing magazine)
Anyone wishing to improve their business communication skills