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Gift educational toys this December to build children’s STEM skills

20 November 2017


From designing the latest smart phone to building rockets, children need to learn about the world through play from a young age, is the festive message from the Institution of Engineering and Technology (IET), which today launches its 2017 seasonal video, ‘Santa Loves STEM’.

The online video aims to encourage parents of young children to give them educational themed toys this Christmas that link to Science, Technology, Engineering and Maths (STEM).

David Lakin, IET Head of Education, says: “Educational toys help to nurture young children’s curiosity about the world and teach them new skills. Learning through play is a key way to engage and inspire bright young minds and challenge them to think about how things are built and created.

“The ‘Santa Loves STEM’ video explores the exciting and diverse nature of engineering careers, dispelling the myth that engineers wear hard hats and grubby overalls. We want to inspire the next generation of talent, and to do that, we need parents to gift educational themed toys and capture youngsters’ imaginations from an early age.”

‘Santa Loves STEM’ can be watched and shared via the IET YouTube channel.

Notes to editors:

Media enquiries to:

Hannah Kellett, External Communications Manager

T: +44 (0)1438 767336

M: +44 (0)7738 602426

E: hkellett@theiet.org