A summary of the IET’s latest annual survey of member perceptions.
In October 2013, the IET held its annual online survey of member perceptions of the Institution.
A total of 910 members took part in the survey, and the key findings, as well as a summary of themes that emerged across several questions, are described below.
The full set of results, as well as the profile of respondents, can be reviewed in this presentation (document for IET members only).
The overall ‘membership value’ score has increased to a mean score of 3.3 out of 5.
The survey also revealed that 93 per cent of members say positive things about the IET, with 79 per cent of members recommending membership to others.
The survey highlighted that those members who are active within the IET, through activities such as event attendance, involvement with their local network, and networking with other members, gained more value from being a member of the IET.
Conversely, those members who did not engage felt that they gained less value from their membership.
The survey indicated that members would like the IET to focus on promoting the profession in the media and influencing government policy.
In 2013, the IET received more coverage in the media than ever before, with an increase in value of 18 per cent. IET spokespeople were interviewed on a range of subjects, on media outlets including BBC News, Sky News and Al Jazeera, and in publications such as The Times, the Daily Telegraph, The Sun and the Daily Mail.
Policy activity in 2013 included IET representatives appearing before Parliamentary Select Committees to provide oral evidence on eight occasions. The IET also provided thought leadership on two major infrastructure issues – Demand Attentive Networks and the Power Network Joint Vision – and played a leading role in the Perkins’ Review of Engineering Skills.
Members said that their main priorities over the next 12 months were to focus on improving their technical knowledge and their professional skills. However, members were only somewhat confident that the IET would be effective in helping them to improve their knowledge and skills.
In response to member requests for more access to the IET’s knowledge base, the Institution recently launched a series of Knowledge Packs, providing members with more flexible access to publications.
Continuing its success of 2012, Engineering & Technology magazine attracted high importance and satisfaction scores in the survey, and continues to be highly regarded.
Each year the IET’s staff and volunteer Boards agree a set of actions in response to the membership survey findings. This year staff took this a step further by using their monthly team meetings to focus on how best to respond to the survey findings and address any member concerns. Actions so far agreed include:
* A more proactive media strategy to increase media coverage.
* More communications to make members aware of activities with Government and Parliament.
* Investigation of further ways to help members with their professional and technical development.
* Promotion of MyCommunity as a form of engagement with IET members.
* Working with Corporate Partners to encourage their employees to engage with the IET and other IET members.
If you have any questions or comments, please contact Jo Edwards.