The IET Communications team has been working hard over the last few months in raising the profile of the IET, with ever-increasing media coverage throughout 2011. The monetary value of coverage achieved from January up to and including August this year is 110 per cent higher than for the same period in 2010. Here are some of the highlights:
- During August and September, IET experts appeared on the BBC News Channel, ITV London Tonight, BBC Radio 4’s You and Yours, Capital FM and BBC Radio Wales commenting on GCSE and A-Level results and skills issues.
- The Daily Mirror included an interview with IET director of Membership and Professional Development, Michelle Richmond on the value of apprenticeships.
- The IET’s skills report was reported in a number of national newspapers including the Financial Times, the Mail on Sunday, The Daily Telegraph and The Guardian’s G2 supplement.
- A number of Scottish daily newspapers reported on the Engineering Policy Group Scotland, which is managed by the IET. Coverage focused on STEM skills issues and articles referenced evidence submitted to the Royal Society of Edinburgh and a successful briefing event held at Holyrood.
- A submission made by the IET’s Transport Policy Panel as part of the consultation for the proposed High Speed 2 Rail line was the basis for coverage in The Sunday Times, the Independent on Sunday and on ITV Central News as well as a number of regional titles including the Birmingham Mail.
- Media coverage in India and China is also gaining momentum. Shekhar Sanyal, IET country head in India was interviewed on All India Radio, talking about the IET and its activities in the region.
- In China, reports focusing on the 140th anniversary of the IET appeared in more than 100 articles across the country, online and in print.