Work, Learn and Play in Virtual Worlds, “Walking the Digital Dog”

What are the 3D virtual worlds such as “Second Life” and There.com” that are increasingly hitting the headlines? What can they do and how to get started? Could virtual worlds be the next big thing for business, social networking, education and entertainment? While not replacing real life communication, virtual worlds offer richer opportunities for people to get to know each other than the web, email, phone calls and video conferencing. Businesses are now promoting their brands, practising dangerous situations and having people trial their new products using virtual worlds. Even if some suggest that virtual worlds are an irrelevance and a quirky alternative to true life, the reality is different. By addressing these questions, the speaker hopes that those unfamiliar with “walking digital dogs” will wish to explore further.

Talk by: Ian Hughes, Metaverse Evangelist, IBM UK

Ian Hughes (a.k.a epredator when online) is a Metaverse Evangelist, leading many thousands of colleagues in IBM into virtual worlds like Second Life in 2006 and sparking the massive growth in interest from enterprises and press. In 2008 he received the first industry award for Innovation in Virtual Worlds in the Enterprise. As a digital native his epredator persona spans many Web 2.0 places and beyond, blogs, PSN, WoW, Xbox Live, Twitter, Flickr, Linkedin etc 

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