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Topic Title: Marketing from Engineers' perspective
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Created On: 10 March 2013 12:35 PM
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 10 March 2013 12:35 PM
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Posts: 1
Joined: 29 May 2008

Hi fellow engineers,

Please can you help fill out this survey. I am currently doing a research for my MBA. The nature of this study involves a questionnaire aimed at studying the relationship between marketing and engineering functions in various industries.
This study will hopefully be able to identify area for synergy improvement between the two functions.

Many thanks in advance
Lip Min Khor
 20 May 2013 09:49 AM
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Joined: 31 March 2013

Hi, Mr.Lip,

Following areas of marketing are related to engineering perspective:

Market Research

New product development

Product Standardization

Cost Effectiveness

Using technology for marketing etc.

These are quite a few areas can be of synergy improvements.

Sandip Roy.
 24 May 2013 02:18 AM
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Joined: 24 May 2013

Hi, Mr. Sandip

I'm pretty sure that your supplement has come a little late

Mario Puzzi

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