Originally posted by: normcall
Just trying to think how long you might have to wait until radio equipment using standard FM between 86 and 107 is in the minority as DAB (using the old band 3 TV frequencies) is struggling to gain any of the promised listener numbers (might have something to do with rubbish quality and high current consumption) and great chunks of Band 1 are sitting unused.
The only way is to look at market trends on the Rajar sites
March 2013 figures just out
Analogue listening is at 60.5 percent on a falling trend
DAB listening is at 22.5 percent on a slightly rising trend.
The trouble is with these figures is that the DAB trends upwards, correlate extremely well with the increase in the "% who claim to have ever listened to radio via mobile phone".
You can only listen to radio on a mobile phone via FM or internet streaming or podcasts.
I can't help thinking that there is some confusion going on, with people mistakenly claiming that they have been listening to DAB when they have actually been listening to FM on a mobile phone, or to FM on a DAB/FM radio.
Rajar themselves admit that the "Digital Unspecified" and "Unspecified" categories are needed because of this confusion, and this is just the level of confusion that they admit to.
"*Inevitably, there is a certain amount of unspecified listening because either the respondent is unsure, or it is not always possible for them to know whether the station to which they are listening is being broadcast on analogue or digital, or via which platform. Every effort is made by RAJAR to ensure the instructions given to both interviewers and respondents elicit the highest possible volume of specified analogue/digital stations and platforms."
However Rajar do not freely publish their data in a way that allows cross-checking and sanity checking particularly in regard to mobile or in car radio listening or mixed mode FM/DAB radio listening.
Even the BBC confuse people on this
In answer to the question "How do I get digital radio?"
One of the answers is
"Mobile: listen on FM or if you have a connected phone you can listen to BBC digital radio stations via the IP connection. You can also listen to the BBC stations on an IOS phone with the new BBC iPlayer Radio app."
If you enjoy the digital radio hype, you have a chance here to watch all the commercials to "Spread the love for digital radio"