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How understanding social media can help your business

Lecture

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We've all noticed: the internet has gone social, and everybody is tweeting. Modern companies need to understand what that means for them to thrive in today's world. This talk will show you how to run a social media programme that will achieve results

Date and Time

27 March 2013 - 18:00-20:00

Location

Bedford, United Kingdom - icon_popup  (See map)

Organiser

Joint Event.


About this event

Continuing the programme of highly successful events held at Bedford College, there will be another joint British Computer Society (BCS) and Bedford College free evening lecture on Wednesday 27 March 2013. 

"How understanding social media can help your business” is the topic of a talk by Eric Swain, Client Services Director at Equinet Media, broadcaster of ‘The Social Media Show’.

You’ve probably noticed:  The Internet has gone social.  And it’s changing the way we communicate.  Social media sites like Facebook, Twitter and LinkedIn are buzzing with conversations about brands, products and services.  Blog posts are commented on.  YouTube videos are shared.  And it seems like everybody is tweeting.

The Internet, social technologies and mobile ubiquity have brought about profound changes to the way we interact, communicate and do business.  Modern companies need to understand what that means for them and make the changes necessary to compete and thrive in today's marketplace. 

But where do you start; and how can you be certain you are getting the right results?  This talk by Eric Swain, Client Services Director at Equinet Media, broadcaster of ‘The Social Media Show’, will show you how to run a social media programme that will achieve definite, measurable results.

Topics covered:

1. Why social media

  • Understanding the importance of the social era
  • Growth in channels
  • Growth in adoption
  • Examples

2. Before we think about using social media

  • Culture
  • Craft the “Why”
  • Case studies

3. Success with Social Media – how to deliver business results/good outcomes

  • Leads -> Revenue
  • Customer care
  • Product development
  • B2B vs B2C
  • ROI
  • Case studies

4. Building a social media programme – professional, structured approach

  • Processes and best practice
  • 5 steps, diving into each
  • Case studies

Programme

6.00pm Registration, refreshments and networking

6.30pm Introduction - How understanding social media can help your business

7.20pm Opportunity to question the speaker

7.45pm Thanks and opportunity to network and talk to the speaker

Additional information

This is a joint event between Bedford College and the Bedford branch of the British Computer Society, and is being promoted by the IET Beds and Herts.

Registration information

Registration is essential.
Please do so via the link provided.


Register

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