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Behavioural Psychology in Transport

Seminar

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**This event is fully booked** Using behavioural science to improve the design and delivery of transport initiatives The seminar will be useful to system designers, transport planners, Local and national government officials, and anyone with an interest in transport, especially from a people perspective.

Date and Time

16 May 2017 - 09:30-16:30

Location

London, United Kingdom - icon_popup  (See map)

Organiser

Organised by the Automotive & Road Transport Systems TPN. Contact Natalie Sullivan at nsullivan@theiet.org for more information.


About this event

This free-to-attend seminar, jointly organised with ITS UK, will introduce Behavioural Psychology and Behavioural Insights (“nudge”), and indicate the potentially huge scope for applying them in Transport. It will explain how they have been applied in real situations, using a people-centred approach, indicating how technological advances will change the way we travel.

Topics addressed include:

  • Results from behavioural insights trials, and how behavioural insights and people-centred approaches are being embedded at DfT.
  • Transport project management: behaviourally informed ways of working.
  • Behaviour change in young and novice drivers.
  • Behaviour Change at Transport for London.
  • How people deal with travel disruption.
  • Investigating customer experience on the railway.
  • Gamification and active travel. 

Programme

09:30

Registration and refreshments

10:00

Welcome and introduction
Dr John Walker, IET ARTS TPN, ITS(UK) Road User Charging Interest Group, Transportation Research Group, University of Southampton

10:05

Keynote speaker
Are we nearly there yet? Incorporating human psychology into transportation.
Rory Sutherland, Executive Creative Director, OgilvyOne

10:35

Behaviour Change at TfL
Chris Mather, Head of Behaviour Change, and Ian Pring, Customer Insights Manager, Transport for London (TfL)

11:05

Refreshment and networking break

11:35

Using behavioural insights and people-centred approaches within transport
Helen Bullock and James Canton, Social and Behavioural Research, Department for Transport (DfT)

12:05

Transport project management: Exploratory research into behaviourally informed ways of working
William Grant, Portfolio Manager, Department for Transport (DfT)

12:35

Lunch and networking

13:35

The Instrumented Passenger Project
Dr Joan Harvey, Senior Lecturer, Newcastle University

14:05

How people deal with travel disruption
Professor Jillian Anable, Professor of Transport and Energy, Institute for Transport Studies, University of Leeds

14:35

Refreshment and networking break

15:00

Behaviour change in young and novice drivers
Dr Shaun Helman, Head of Transport Psychology, Transport Research Laboratory (TRL)

15:30

Beat the Street: Harnessing gamification for population level changes in active travel
Marc Harris, Research and Evaluation Lead, Intelligent Health

16:00

Panel Discussion and Chairman’s closing Remarks

16:30

Event closes

Reasons to attend

The seminar will be useful to system designers, transport planners, Local and national government officials, and anyone with an interest in transport, especially from a people perspective.

Continuing Professional Development

CPD logo declaring this event can contribute 5 hours towards your Continuing Professional Development

This event can contribute towards your Continuing Professional Development (CPD) as part of the IET's CPD monitoring scheme.

Additional information

Joint event with
ITS (UK) logo  

Related content

Registration information

This event is fully booked



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