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How should the Engineering and Technology industry embrace Social Media, Marketing and Public Relations? - a free IET evening Master Class.

Lecture

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With the explosion of Social Media, ever increasing multi-channel marketing and a generation of people who ‘live online’, understanding how to get your message out there effectively is more complex than ever.

Date and Time

11 March 2014 - 18:00-20:00

Location

London, United Kingdom - icon_popup  (See map)

Organiser

Joint Event.


About this event

In what is now a bygone era; marketing, influencing and communication, as well as releasing external messages about the latest Engineering or Technology development, was not that complex.

Now, with the explosion of Social Media, ever increasing multi-channel marketing and a generation of people who ‘live online’, understanding how to get your message out there effectively is more complex than ever.

While most businesses now have a social media presence, many are not realising its full potential.

Where do you start? What are the pitfalls and how can you avoid them?

As part of the IET Multimedia Communications lecture series, this evening event joint with Westminster University “How should Engineering and Technology industry embrace Social Media, Marketing and Public Relations?” will dispel some myths and share some industry hot-tips.

Reasons to attend

The evening will be equally useful to students entering industry and looking to understand the context Social Media plays, as well as entrepreneurs and business people. The evening is not a technical event, and therefore will be suitable for all levels of engineering understanding.

Join us for a presentation, panel session and Q&A, with experts from the worlds of Marketing and Communications and discover how you can make social media work for you.

Cost

This is a free event

Additional information

Speakers:

Barry Flynn, Director, BFC

Barry is an experienced communications specialist and has advised a wide range of blue-chip media companies and global brands on how to negotiate digital developments across the TV, mobile and Internet sectors. He specialises in translating the implications of abstruse and complex technologies into terms leading industry players can understand and apply to the growth of their businesses; a skill which has latterly been deployed teaching MA students in Media Management at the University of Westminster.

Bryony Thomas, Author and Founder of Watertight Marketing

Bryony Thomas is the author of Watertight Marketing which brings together Bryony’s extensive experience and many hats. Firstly, as a marketing agency bod, working with clients such as Microsoft and Dell, as client-side Director of Marketing for ClarityBlue, and then as Director of Marketing in the integrated marketing division of Experian. Bryony now gives small business owners the clarity and the structure to step off the roller coaster... to get their marketing to put their business on a sustainable upward curve.

Louise Hayter, Marketing Manager, Immerse Learning

Louise Hayter is a digital marketer with experience marketing online technology and charitable organisations to both businesses and consumers. As Marketing Manager for virtual training company Immerse Learning and an Associate of the charity Helping Point, Louise has experience leading, advising on and implementing digital marketing strategies for SMEs.



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