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Innovations in 3D visualisation


Image of three blue heads in profile on grey background

As the movie, Avatar, launched at the end of 2009, public awareness of three dimension (3D) visualisation has begun.

Date and Time

20 February 2013 - 18:00-20:00


Coventry, United Kingdom - icon_popup  (See map)


Organised by the Coventry and Warwickshire local network.

About this event

As the movie, Avatar, launched at the end of 2009, public awareness of three dimension (3D) visualisation has begun. 3D applications are not merely for gaming or movies but ready to transform day-to-day activities, consumer expectations and business processes. However, 3D could be the new mainstream of communication in consumer products in the next few years.

Thus, it is important to recognise the new trend to review products digitally, especially with the ease of use of data management systems. The 3D digital models are integrated in the business to support their New Product Development (NPD) process which may also use physical prototypes to verify innovative designs. However, with the advancement in 3D technologies and virtual environments, the intention is to reduce the physical prototypes to a feasible minimum by performing verification tasks early at the concept stage on a digital model. In the future, a better understanding of 3D digital prototyping in the engineering processes will boost the confidence in making decisions with anticipation to move away from physical models in the NPD process.

Join us to explore how organisations have to adopt 3D innovation strategically.

For further information please visit the BCS Coventry Branch website.


Dr. Abdul-Hadi Abulrub, University of Bath

Additional information


This is a joint event between The IET Midlands IT Network and The BCS Coventry Branch.

Registration information

Prior registration is not required. 

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