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Advertising Operations Executive

To provide digital and print advertising operational, trafficking, analysis, production and sales support to the advertising sales teams

Reports to: Publisher E&T

Accountable to: Head of Practitioner Publishing

Hours: 35 hours per week, exclusive of meal breaks, plus as many as required to fulfil the needs of the post

Band: B

Location: Michael Faraday House, Six Hills, Way, Stevenage

Main duties and responsibilities

Tasks include

  • The creation and co-ordination of third party, commercial and in-house digital advertising campaigns across the IET family of web sites, email newsletters and social media including checking and testing processes prior to publication.
  • Using a full range of industry standard systems to analyse and report online traffic and user related data to sales teams on a monthly basis
  • Provide ad hoc campaign analysis reports when requested by sales staff
  • Liaising with internal departments to ensure that advertising media can be served and monitored on new IET web pages and sites, and facilitating the implementation of this   
  • Driving the technical development of online products, ensuring the high standards of functionality appearance and user experience of the sites are maintained and the maximisation of SEO opportunities and rankings    
  • Co-ordinate bookings for and implement print and digital internal advertising campaigns
    Handle miscellaneous departmental information requests  
  • Manage the BPA auditing process in order to obtain the twice-annual BPA print circulation statement for E&T and monthly digital audit statement 
  • Raise and monitor some departmental purchase orders
  • Ensure display advertising print advertisement copy is supplied to schedule, and then process through pre-flight/pre-press systems and authorise E&T advertisement pages for press when required

Essential criteria

  • Experience of coordinating digital advertising campaigns and online advertising media trafficking
  • Experience in working with a wide variety of digital/media formats, a full understanding of web page structure and related opportunities for engagement
  • Experience of analysing digital traffic statistics and an ability to report these clearly to sales teams and management
  • Exceptional organisational abilities with proactive problem solving skills
  • Experience in a sales or commercial role, ideally within an advertising or publishing environment
  • Excellent communication skills and an ability to foster strong relationships with internal partners and external suppliers
  • Self-motivation, excellent time management and meticulous attention to detail 

Desirable criteria

  • Experience of pre-press and print production processes
  • A strong drive to develop digital products that deliver strong engagement for users
  • Experience of general office admin systems
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